There is definitely room for improvement. Second, the initial results are related to what the customer wants but do not quite match it.Ĭhart above – Downloads per search is about 58%. First, the initial search does return results, just not the results the user wants. These refinements are similar to searches with no results in that they point to potential unfulfilled demand but with two key differences. Search Refinements are searches on which a user searches for a keyword, doesn’t find what they want, and enters a modified search. You might already have icons that matches these search terms, but you are missing a tag.Ĭhart above – Search with no results accounts for about 4% of all searches on Iconfinder. We have cleaned this list for misspellings and search terms in other languages than English. In other words, a user has searched for a keyword or concept with they did not find. Searches with no results are important because they tell us that there is a potentially unmet demand. Use the tabs in the spreadsheet to navigate between the reports. You will find both the No results and Search Refinement reports in the Google Docs spreadsheet below. Monthly sales trends for key categories.All numbers are based on individual icon purchases whether as part of a set, from a Pro Subscription, or individual icon purchases because single icon sales is the common denominator regardless of the type of purchase. We have intentionally omitted raw sales numbers and monetary amounts because the share of sales (percentage of total sales) that a category accounts for is more meaningful than the number of sales or price of sales. The data contained in this article has been collected from all sales activity on Iconfinder from 1 January, 2016 – 31 December, 2016. This is where we are in the development of the market, or at least parts of it.Īs stated above, the purpose of this article is to help you, the designer, better understand customer behavior and trends on Iconfinder so that you can make more informed decisions about which icons to create to meet existing demand, identify new demand, and to discover existing but unmet demand. In the later phase, supply greatly outnumbers demand. In the middle phase supply and demand are proportionate. Early on, demand is very high and supply very low. As inevitably happens, though, other designers realized there was a virtually untapped market and so started flooding the various marketplaces with premium icons of their own.Eventually, in any market, a saturation point is reached where there are hundreds or even thousands of designers producing tens or hundreds of thousands of high-quality products to meet demand. These designers were able to earn a lot of revenue by getting to a new market first. Early on there were very few designers selling high-quality or what we call “Premium” icons. The icon market has gone through several phases since “the early days” when buying and selling icons became a major market. Whether you are already selling stock icons or only plan to, this article is a must-read! That’s why I’m extremely happy to see that Iconfinder is working so openly with icon designers to make this industry better for all of us! The problem is though, that marketplaces rarely share data like this. So you can see how “doing your homework” could benefit your career as an icon designer. Guess, how much did the sales grow? By almost 600%! I changed the name of my set from “ Love/Valentine icons” to “ Wedding icons”, and the sales just ramped up! After that, I added a couple more icons, made the presentation more wedding-related, raised the price and published it as a new icon set. That was when I got an idea to have an experiment. One day, guys from Creative Market decided to share their data with all the most popular things their customers searched for. I noticed that “wedding” was trending. It was doing good for a niche topic like this, but nothing special. I would get up the nerve to say that doing proper market research might be even more important than creating the set itself.Ī long time ago, I published a love-themed icon set prior to St. Of course, you can always try and guess what customers want, but you don’t want to spend hours creating an icon set just to see that nobody is interested in it, do you? That is a waste of time and your energy. If you have ever tried to do it, you will already know how important it is to pick the right niche. If you’re selling or planning to sell stock icons online, this article is a must read! The amazing team from Iconfinder was so incredibly kind to have shared their data to help icon designers like you and I to succeed in selling stock icons.
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